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Attention Merchants

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Attention Merchants Tim Wu
Libristo kod: 15843356
Nakladnici Atlantic Books, rujan 2017
A revelatory look at the rise of the 'attention merchants', the marketeers who harvest, influence an... Cijeli opis
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A revelatory look at the rise of the 'attention merchants', the marketeers who harvest, influence and control our consumption in ways previously unimagined, for resale to advertisers. Tim Wu argues that this is not simply the by-product of recent inventions but the end result of more than a century's growth and expansion in the industries that feed on human attention.

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Informacije o knjizi

Puni naziv Attention Merchants
Autor Tim Wu
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2017
Broj stranica 432
EAN 9781782394853
ISBN 1782394850
Libristo kod 15843356
Nakladnici Atlantic Books
Težina 378
Dimenzije 197 x 129 x 32

Kategorija

Society & Social Sciences > Society & culture: general > Cultural & media studies > Media studies
Society & Social Sciences > Society & culture: general > Social & ethical issues > Consumerism
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
Time period qualifiers > c 1500 onwards to present day > 20th century, c 1900 to c 1999
Time period qualifiers > c 1500 onwards to present day > 21st century, c 2000 to c 2100
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