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The Evolution of Luxury Brands, Volume I
Industries and Markets
Engleski
463 b
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This book delves into the multifaceted realm of luxury, shedding light on the pivotal transformations across industries and markets.
Set against the backdrop of an increasingly complex and dynamic landscape, chapters explore how luxury brands rise to the challenges of globalization, emerging markets, the rise of digital technology, and advanced manufacturing techniques. Moreover, authors explore the increasing pressure the industry faces to address societal issues such as sustainability, ethical labour practices, and diversity and inclusion.
Part of a two-volume collection, Volume 1 focuses on how luxury brands adapt to changing market conditions. It identifyies and predicts changes in the industry, consumer behaviour, strategy and business models andcovers luxury brand evolution, trust and engagement, fashion influencers, slow and secondhand -fashion, and e-marketing, to name a few. The second volume focuses on the contextual evolution of luxury brands, including the impact on the social and economic wellbeing of society.
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