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The Wine Wars

Name: The Wine Wars
Brand: Springer Palgrave Macmillan
SKU: 02966085
Price: 53.3 EUR
Availability: InStock
Author: O. Torr?s
ISBN: 9781349280469

The Mondavi Affair, Globalisation and "Terroir"

O. Torr?s

Jezik

Engleski

Knjiga Meki uvez

Libristo kod: 02966085

Nakladnici Springer Palgrave Macmillan, studeni 2005

This work describes California-based wine producer Robert Mondavi's failure to set up business in a... Cijeli opis

Libristo kod: 02966085

129 b

53.30 €

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This work describes California-based wine producer Robert Mondavi's failure to set up business in a small, world-renowned wine-producing village in southern France. The 'Mondavi affair' illustrates the importance of culture, history, geography and economic and political systems in conditioning our spirit of enterprise and the way we do business.