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Knjiga Tilt Niraj Dawar

Tilt

Jezik

Engleski

Knjiga Tvrdi uvez

Knjiga Tilt Niraj Dawar

Libristo kod: 01419946

Nakladnici Harvard Business Review Press, studeni 2013

Most businesses are still looking for competitive advantage in the places it used to be rather than... Cijeli opis

Libristo kod: 01419946

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Most businesses are still looking for competitive advantage in the places it used to be rather than where it is to be found today - "downstream" in interactions with customers. Marketing professor Niraj Dawar explains this big shift, and how to leverage it.

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Informacije o knjizi

Puni naziv Tilt

Autor Niraj Dawar

Jezik

Engleski

Uvez Knjiga - Tvrdi uvez

Datum izdanja 2013

Broj stranica 240

EAN 9781422187173

ISBN 1422187179

Libristo kod 01419946

Nakladnici Harvard Business Review Press

Težina 456

Dimenzije 152 x 242 x 21

Kategorija

Economics, Finance, Business & Management > Business & Management > Management & management techniques

Economics, Finance, Business & Management > Business & Management > Sales & marketing

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