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Toolbox Digital Business

Leadership, Business Models, Technologies and Change

Jezik EngleskiEngleski
Knjiga Tvrdi uvez
Knjiga Toolbox Digital Business Ralf T. Kreutzer
Libristo kod: 38689131
Nakladnici Springer, svibanj 2022
This book provides important guidelines for the digital transformation process and shows how establi... Cijeli opis
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This book provides important guidelines for the digital transformation process and shows how established companies in particular can use digitization for their strategic further development. It highlights developments in IT and data management, supported by AI, and analyzes how marketing, sales, HR, the corporate organization and controlling must be transformed in the digital age in order to take advantage of these new opportunities as early and comprehensively as possible. The tools offered in this book will support companies in actively shaping the change.

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Informacije o knjizi

Puni naziv Toolbox Digital Business
Autor Ralf T. Kreutzer
Jezik Engleski
Uvez Knjiga - Tvrdi uvez
Datum izdanja 2022
Broj stranica 561
EAN 9783658370169
Libristo kod 38689131
Nakladnici Springer
Težina 998
Dimenzije 241 x 161 x 40

Kategorija

Economics, Finance, Business & Management > Business & Management > Business strategy
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