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Trademark Valuation, Second Edition - A Tool for Brand Management

Name: Trademark Valuation, Second Edition - A Tool for Brand Management
Brand: John Wiley & Sons Inc
SKU: 01994872
Price: 79.04 EUR
Availability: InStock
Author: Gordon V Smith
ISBN: 9781118245262

Gordon V Smith

Jezik

Engleski

Knjiga Tvrdi uvez

Libristo kod: 01994872

Nakladnici John Wiley & Sons Inc, studeni 2013

This book is a practical and useful resource for valuing trademarks. The Second Edition of "Trademar... Cijeli opis

Libristo kod: 01994872

191 b

79.04 €

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This book is a practical and useful resource for valuing trademarks. The Second Edition of "Trademark Valuation" is a fresh presentation of basic valuation principles, together with important recent changes in worldwide financial reporting regulations and an update on the current worldwide legal conditions and litigation situation as they relate to trademarks. A new section discussing issues surrounding valuation of counterfeits and the economic effects of trademark counterfeiting is included in this informative Second Edition . Considers methods to determine the real value of your trademark and exploit its full potential. Offers dozens of case studies that illustrate how to apply valuation methods and strategies to real-world situations. Communicates complex legal and financial concepts, terms, principles, and practices in plain English Discusses GATT, NAFTA, emerging markets, and other international trademark considerations.

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Informacije o knjizi

Puni naziv Trademark Valuation, Second Edition - A Tool for Brand Management

Autor Gordon V Smith

Jezik

Engleski

Uvez Knjiga - Tvrdi uvez

Datum izdanja 2013

Broj stranica 368

EAN 9781118245262

ISBN 1118245261

Libristo kod 01994872

Nakladnici John Wiley & Sons Inc

Težina 762

Dimenzije 255 x 185 x 31

Kategorija

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Sales & marketing management

Place qualifiers > The Americas > North America (USA & Canada) > United States of America, USA

Law > Laws of specific jurisdictions & specific areas of law > Legal systems: general > Legal systems: civil procedure, litigation & dispute resolution

Law > Laws of specific jurisdictions & specific areas of law > Constitutional & administrative law: general > Administrative jurisdiction & public administration

Law > Laws of specific jurisdictions & specific areas of law > Intellectual property law > Trademarks law