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Trend Management Toolkit

Jezik EngleskiEngleski
Knjiga Tvrdi uvez
Knjiga Trend Management Toolkit A. Kjaer
Libristo kod: 02749196
Nakladnici Palgrave Macmillan, listopad 2014
In a fast moving world, businesses need to keep up with data analysis and pattern spotting to identi... Cijeli opis
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In a fast moving world, businesses need to keep up with data analysis and pattern spotting to identify future opportunities. Anne Lise Kjaer presents a unique methodology for global trend spotting along with practical tools and approaches to help companies and organizations analyse market changes and determine the way ahead. The toolkit includes features such as 'How to create your own Trend Atlas' and 'How to Use Trends in Action', alongside case studies and profiles of previous research projects for major organizations. She encourages readers to become market leaders rather than followers, by developing a 'future-orientated mindset' to interpret contradictive influences and identify trends as they emerge.

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Informacije o knjizi

Puni naziv Trend Management Toolkit
Autor A. Kjaer
Jezik Engleski
Uvez Knjiga - Tvrdi uvez
Datum izdanja 2014
Broj stranica 243
EAN 9781137370082
ISBN 1137370084
Libristo kod 02749196
Nakladnici Palgrave Macmillan
Težina 466
Dimenzije 217 x 145 x 21

Kategorija

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Economics, Finance, Business & Management > Business & Management > Business strategy
Economics, Finance, Business & Management > Business & Management > Management & management techniques
Economics, Finance, Business & Management > Business & Management > Business mathematics & systems
Mathematics & Science > Mathematics > Probability & statistics
Economics, Finance, Business & Management > Economics
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