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Trust Me, PR Is Dead

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Trust Me, PR Is Dead PHILLIPS ROBERT
Libristo kod: 09066685
Nakladnici Unbound, lipanj 2015
In an age when technology not only allows transparency, but demands it, do truth and honesty have an... Cijeli opis
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In an age when technology not only allows transparency, but demands it, do truth and honesty have any place in today's modern industry? Can we ever really trust companies? Robert Phillips analyses the fall of PR, argues for the rise of Public Leadership as an alternative model for communications, and offers tools & advice on how to survive.

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Informacije o knjizi

Puni naziv Trust Me, PR Is Dead
Autor PHILLIPS ROBERT
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2015
Broj stranica 336
EAN 9781783520831
ISBN 9781783520831
Libristo kod 09066685
Nakladnici Unbound
Težina 322
Dimenzije 130 x 200 x 28

Kategorija

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Public relations
Economics, Finance, Business & Management > Business & Management > Business ethics & social responsibility
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