Trust the Line

TRUST THE LINE
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Selling your life's work is the most consequential transaction of your career - and most founders go through it exactly once, with no rehearsal and no map.

After thirty years and eighteen transactions, Jason Welz has watched founder after founder walk into "The Process" - the painless, short, road-to-the-Promised-Land that the bankers and the private equity firms describe - and discover it is none of those things.

Trust the Line is the guidebook he wishes every founder had: a candid, hard-won walk through the entire journey -

• Understanding the exit, and what your business is really worth


• Choosing the right path - strategic sale, private equity, recapitalization, management buyout, ESOP, family succession, and more


• Finding the right buyers and running a competitive, confidential process


• Negotiating the deal - structure and terms, not just the headline price


• The legal, financial, and tax machinery where deals are quietly won or lost


• Transitioning the business - and the part almost no one prepares for: life after the exit

It comes with the tools to match - checklists, frameworks, and a complete Tool Chest - plus two new chapters on how AI readiness is reshaping business valuations right now.

You're at the poker table of life, holding a hand you spent a career earning. There are sharks across the felt hoping you'll fold before it's played. This is how you don't.

From the founder of WelzSeven Advisors and co-founder of AnthropyAi, author of Don't Delegate the Future.