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Understanding Consumer Decision Making

Name: Understanding Consumer Decision Making
Brand: Taylor & Francis Inc
SKU: 06261633
Price: 117.45 EUR
Availability: InStock
Author: Thomas J. Reynolds
ISBN: 9780805817317

Thomas J. Reynolds

Jerry C. Olson

Jezik

Engleski

Knjiga Meki uvez

Libristo kod: 06261633

Nakladnici Taylor & Francis Inc, svibanj 2001

This edited volume aims to help business and academic researchers understand the means-end approach...

Libristo kod: 06261633

284 b

117.45 €

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This edited volume aims to help business and academic researchers understand the means-end approach to understanding consumers. This is a qualitative marketing research method to gain customer insight into decision-making.