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Understanding Media Users - From Theory to Practice

Jezik EngleskiEngleski
Knjiga Tvrdi uvez
Knjiga Understanding Media Users - From Theory to Practice Tony Wilson
Libristo kod: 04955498
Nakladnici John Wiley and Sons Ltd, rujan 2008
Understanding Media Users: From Theory to Practice focuses on the blurred concept of the " active... Cijeli opis
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Understanding Media Users: From Theory to Practice focuses on the blurred concept of the " active audience" at the core of media studies. examines the relationship between media and audiences by one of the world's leading media scholars provides a history of media effects' and an overview of the current analytical approaches that constitute media reception theory charts some of the most important interfaces of media reception and interaction - TV, film, the Internet, advertising, journalism, and tourism studies concludes with additional insights into the future of media reception in a global age

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Informacije o knjizi

Puni naziv Understanding Media Users - From Theory to Practice
Autor Tony Wilson
Jezik Engleski
Uvez Knjiga - Tvrdi uvez
Datum izdanja 2008
Broj stranica 232
EAN 9781405155663
ISBN 1405155663
Libristo kod 04955498
Nakladnici John Wiley and Sons Ltd
Težina 484
Dimenzije 156 x 238 x 20

Kategorija

Society & Social Sciences > Society & culture: general > Cultural & media studies > Media studies
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