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Understanding the Consumer

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Understanding the Consumer Statt
Libristo kod: 04450771
Nakladnici PALGRAVE MACMILLAN, ožujak 1997
Understanding the Consumer is a core text for students of consumer or buyer behaviour. It looks at t... Cijeli opis
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Understanding the Consumer is a core text for students of consumer or buyer behaviour. It looks at the subject from a psychological perspective and psychological themes that cross different areas are highlighted - such as personality patterns and lifestyle effects on shopping behaviour. The book is very student-friendly. It avoids jargon and attempts through examples and illustrations to put across just how interesting a subject this can be. The writing is lively and provocative, taking a slightly more sceptical and irreverent view of the subject than many texts in the area. At the end of each chapter there is an annotated further reading list and a selection of questions for discussion.

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Informacije o knjizi

Puni naziv Understanding the Consumer
Autor Statt
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 1997
Broj stranica 352
EAN 9780333660638
ISBN 0333660633
Libristo kod 04450771
Nakladnici PALGRAVE MACMILLAN
Težina 539
Dimenzije 155 x 235 x 18

Kategorija

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Society & Social Sciences > Psychology > Social, group or collective psychology
Economics, Finance, Business & Management > Economics > Economic forecasting
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