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Untapped Creating Value in Underserved Markets

Jezik EngleskiEngleski
Knjiga Tvrdi uvez
Knjiga Untapped Creating Value in Underserved Markets John Weiser
Libristo kod: 06506887
Nakladnici Berrett-Koehler, lipanj 2006
What if someone told you that markets representing billions of pounds were being all but virtually i... Cijeli opis
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What if someone told you that markets representing billions of pounds were being all but virtually ignored? What if you were told these markets were in domestic and international base-of-the-pyramid communities? This book outlines the strategies for a detailed business model, and the practical dos and don'ts for managers approaching a new market.

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Informacije o knjizi

Puni naziv Untapped Creating Value in Underserved Markets
Autor John Weiser, Michele Kahane, Steve Rochlin, Jessica Landis
Jezik Engleski
Uvez Knjiga - Tvrdi uvez
Datum izdanja 2006
Broj stranica 264
EAN 9781576753729
ISBN 9781576753729
Libristo kod 06506887
Nakladnici Berrett-Koehler
Težina 560
Dimenzije 165 x 241 x 24

Kategorija

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Research & development management
Economics, Finance, Business & Management > Business & Management > Sales & marketing
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