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User-Driven Product Development

Creating a User-Involving Culture

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga User-Driven Product Development Kristina Risom Jespersen
Libristo kod: 06441636
Nakladnici Samfundslitteratur, ožujak 2008
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User-driven product development is the art of interacting with users in all stages of the innovation process. The quest for user-driven product development creates a collaborative mindset of user-involvement in new product projects. Users are to be regarded as valuable, knowledgeable and innovative resources to product development. The book starts with the design elements of a user-involving product development culture. Based on this, managers and students are invited to study the complexity and challenges of performing user-driven product development in organisations. The significant mechanisms of user-driven product development are described and discussed in detail and through generous use of examples and cases. The main themes of the book are: The framework of user-driven product development; Information competencies demanded by user-driven product development; How to collaborate with users about new product projects; The user-interacting potential of information and web technologies.

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Informacije o knjizi

Puni naziv User-Driven Product Development
Autor Kristina Risom Jespersen
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2008
Broj stranica 184
EAN 9788759313374
ISBN 9788759313374
Libristo kod 06441636
Nakladnici Samfundslitteratur
Težina 314
Dimenzije 164 x 229 x 11

Kategorija

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Research & development management
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