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Valuation of Intangible Assets

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Valuation of Intangible Assets Philipp Sandner
Libristo kod: 08924099
Nakladnici Gabler, listopad 2009
Intangible assets such as knowledge or brands are increasingly important to companies. Such assets a... Cijeli opis
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Intangible assets such as knowledge or brands are increasingly important to companies. Such assets are essentially needed to develop new innovative products and to introduce them to the market. Philipp Sandner is one of the first researchers to approach the valuation of both technology- and market-based intangibles simultaneously by relying on portfolios of intellectual property (IP) derived from patents and trademarks.

Informacije o knjizi

Puni naziv Valuation of Intangible Assets
Autor Philipp Sandner
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2009
Broj stranica 220
EAN 9783834917744
ISBN 9783834917744
Libristo kod 08924099
Nakladnici Gabler
Težina 294
Dimenzije 148 x 210 x 12

Kategorija

Economics, Finance, Business & Management > Business & Management > Business strategy
Economics, Finance, Business & Management > Business & Management > Management & management techniques
Economics, Finance, Business & Management > Business & Management > Sales & marketing
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