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Value-Oriented Media Management

Decision Making Between Profit and Responsibility

Jezik EngleskiEngleski
Knjiga Tvrdi uvez
Knjiga Value-Oriented Media Management Klaus-Dieter Altmeppen
Libristo kod: 15467179
Nakladnici Springer International Publishing AG, svibanj 2017
This volume presents a variety of theoretical and empirical approaches to assessing the relationship... Cijeli opis
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133.99 €
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This volume presents a variety of theoretical and empirical approaches to assessing the relationship between media management and social responsibility. The contributions highlight various issues in media management such as the relations between quality and audience demand, the role of branding in building values, changes in the value chain, and the impact of deregulation. Further main topics include hypercompetition, mediatization, challenges for media managers and the meaning of corporate social responsibility.

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Informacije o knjizi

Puni naziv Value-Oriented Media Management
Autor Klaus-Dieter Altmeppen, C. Ann Hollifield, Joost van Loon
Jezik Engleski
Uvez Knjiga - Tvrdi uvez
Datum izdanja 2017
Broj stranica 240
EAN 9783319510064
ISBN 3319510061
Libristo kod 15467179
Nakladnici Springer International Publishing AG
Težina 541
Dimenzije 155 x 235 x 19

Kategorija

Society & Social Sciences > Society & culture: general > Cultural & media studies > Media studies
Philosophy & Religion > Philosophy > Topics in philosophy > Ethics & moral philosophy
Reference, Information & Interdisciplinary subjects > Interdisciplinary studies > Communication studies
Society & Social Sciences > Sociology & anthropology > Sociology
Economics, Finance, Business & Management > Business & Management > Business ethics & social responsibility
Economics, Finance, Business & Management > Industry & industrial studies > Media, entertainment, information & communication industries
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