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Virtual Social Identity and Consumer Behavior

Name: Virtual Social Identity and Consumer Behavior
Brand: Taylor & Francis Ltd
SKU: 03017895
Price: 266.02 EUR
Availability: InStock
Author: Natalie T. Wood
ISBN: 9780765623959

Natalie T. Wood

Michael R. Solomon

Jezik

Engleski

Knjiga Tvrdi uvez

Libristo kod: 03017895

Nakladnici Taylor & Francis Ltd, srpanj 2009

Explores consumer behavior in virtual worlds, and offers implications for marketers interested in wo... Cijeli opis

Libristo kod: 03017895

644 b

266.02 €

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Explores consumer behavior in virtual worlds, and offers implications for marketers interested in working in these environments. This book offers insight into the largest and fastest growing group of users - kids and teens. It discusses the impact of virtual social identities on consumers, consumer behavior, and electronic commerce.