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Visual Hammer: Nail your brand into the mind with the emotional power of a visual

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Visual Hammer: Nail your brand into the mind with the emotional power of a visual Laura Ries
Libristo kod: 16881149
Nakladnici Ries & Ries, travanj 2015
When my dad, Al Ries, wrote "Positioning: The Battle for Your Mind" in 1981, he overlooked one impor... Cijeli opis
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When my dad, Al Ries, wrote "Positioning: The Battle for Your Mind" in 1981, he overlooked one important idea. The visual. Positioning is a totally verbal concept. You build a brand by owning a word in the mind. Yet the best way into a mind is not

Informacije o knjizi

Puni naziv Visual Hammer: Nail your brand into the mind with the emotional power of a visual
Autor Laura Ries, Al Ries
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2015
Broj stranica 164
EAN 9780984937066
ISBN 0984937064
Libristo kod 16881149
Nakladnici Ries & Ries
Težina 227
Dimenzije 152 x 229 x 9

Kategorija

Economics, Finance, Business & Management > Business & Management > Sales & marketing
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