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Visual Marketing

Jezik EngleskiEngleski
Knjiga Tvrdi uvez
Knjiga Visual Marketing Michel Wedel
Libristo kod: 06595556
Nakladnici Taylor & Francis Inc, rujan 2007
Aims to further research and theory development in visual marketing. This book includes chapters tha... Cijeli opis
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244.39 €
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Aims to further research and theory development in visual marketing. This book includes chapters that represent an array of issues in visual marketing. It addresses three areas in theory: attention and perception, visual cognition and action and choice. It is of interest to undergraduate and graduate students in marketing, and social psychology.

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Informacije o knjizi

Puni naziv Visual Marketing
Autor Michel Wedel, Rik Pieters
Jezik Engleski
Uvez Knjiga - Tvrdi uvez
Datum izdanja 2007
Broj stranica 320
EAN 9780805862928
ISBN 9780805862928
Libristo kod 06595556
Nakladnici Taylor & Francis Inc
Težina 750
Dimenzije 162 x 229 x 23

Kategorija

Economics, Finance, Business & Management > Business & Management > Sales & marketing
Society & Social Sciences > Psychology
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