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Why and how Chinese postgraduates choose to study a British programme?

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Why and how Chinese postgraduates choose to study a British programme? Yihan Zhao
Libristo kod: 12628424
Nakladnici LAP Lambert Academic Publishing, studeni 2015
This research is the first study applied a mix method of qualitative and quantitative to investigate... Cijeli opis
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This research is the first study applied a mix method of qualitative and quantitative to investigate the niche market - 'how and why Chinese students have made their choices of enrolling into a British postgraduate Business and Management (B&M)programme'. In my sample, all Chinese participants were selected rigorously, they were studying a postgraduate B&M programme in seven Northwest universities of the UK in the academic year 2011/2012. The empirical findings indicate the paths in their choice processes and the factors/variables attracted the students from China to study the programme in the UK rather than in other countries.

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Informacije o knjizi

Puni naziv Why and how Chinese postgraduates choose to study a British programme?
Autor Yihan Zhao
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2016
Broj stranica 320
EAN 9783659877568
Libristo kod 12628424
Nakladnici LAP Lambert Academic Publishing
Težina 493
Dimenzije 150 x 220 x 20

Kategorija

Economics, Finance, Business & Management > Business & Management > Sales & marketing
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