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Why Fonts Matter

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Why Fonts Matter Sarah Hyndman
Libristo kod: 09365031
Nakladnici Ebury Publishing, siječanj 2016
We all constantly interact with type in almost every aspect of our lives. But how do fonts affect wh... Cijeli opis
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We all constantly interact with type in almost every aspect of our lives. But how do fonts affect what we read and influence the choices we make? This book opens up the science and the art behind how fonts influence you. It explains why certain fonts or styles evoke particular experiences and associations. Fonts have different personalities that can create trust, mistrust, give you confidence, make things seem easier to do or make a product taste better. They're hidden in plain sight, they trigger memories, associations and multi sensory experiences in your imagination. Fonts can alter the meanings of words right before your very eyes. You can see what personalities fonts have, and what they reveal about YOUR personality. It explores how you respond to fonts emotionally and can make fonts work for your message. You can be amazed that a font has the power to alter the taste of your food. This book is for anyone who is interested in giving words impact, who loves words and how they influence us.

Informacije o knjizi

Puni naziv Why Fonts Matter
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2016
Broj stranica 144
EAN 9780753557235
ISBN 0753557231
Libristo kod 09365031
Nakladnici Ebury Publishing
Težina 506
Dimenzije 165 x 218 x 15
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