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Working with Agencies - An Insiders Guide

Jezik EngleskiEngleski
Knjiga Tvrdi uvez
Knjiga Working with Agencies - An Insiders Guide Sims
Libristo kod: 04080933
Nakladnici John Wiley & Sons Inc, travanj 2005
The client/agency relationship is an area fraught with potential problems. Competition in the field... Cijeli opis
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The client/agency relationship is an area fraught with potential problems. Competition in the field has now augmented the necessity to understand the working relationship far more thoroughly to help the client to get better value from the agency. The demand has moved from the need for client satisfaction to the need for excellence when it comes to agency performance. Only by having a good relationship can a client get the best advertising (and the same applies to both sides of the equation). A good relationship rests on a raft of elements, all of which are covered in this book.

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Informacije o knjizi

Puni naziv Working with Agencies - An Insiders Guide
Autor Sims
Jezik Engleski
Uvez Knjiga - Tvrdi uvez
Datum izdanja 2005
Broj stranica 218
EAN 9780470024614
ISBN 0470024615
Libristo kod 04080933
Nakladnici John Wiley & Sons Inc
Težina 556
Dimenzije 179 x 254 x 20

Kategorija

Economics, Finance, Business & Management > Business & Management > Sales & marketing
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