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Knjiga Yield Management Una McMahon-Beattie

Yield Management

Strategies for the Service Industries

Una McMahon-Beattie

Jezik

Engleski

Knjiga Meki uvez

Knjiga Yield Management Una McMahon-Beattie

Libristo kod: 04732681

Nakladnici Cengage Learning EMEA, veljača 2001

This ground-breaking textbook covers all aspects of the subject and draws on a wide range of applica... Cijeli opis

Libristo kod: 04732681

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This ground-breaking textbook covers all aspects of the subject and draws on a wide range of applications in the service industries. Three sections comprise this book: the first presents underpinning knowledge associated with Yield Management; the second examines contemporary models of Yield Management across a number of service sectors; and the third reviews how Yield Management acts as a decision support system for front-line staff and managers, and also highlights the growing importance of new technologies. The book concludes with a range of case studies taken from airlines, hotels, restaurants, cruise lines and leisure industries.

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Informacije o knjizi

Puni naziv Yield Management

Autor Una McMahon-Beattie, Ian Yeoman, Anthony Ingold

Jezik

Engleski

Uvez Knjiga - Meki uvez

Datum izdanja 2001

Broj stranica 368

EAN 9780826448255

ISBN 0826448259

Libristo kod 04732681

Nakladnici Cengage Learning EMEA

Težina 632

Dimenzije 171 x 243 x 22

Kategorija

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas

Economics, Finance, Business & Management > Industry & industrial studies > Hospitality & service industries

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