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You Are a Brand!

In Person and Online, How Smart People Brand Themselves For Business Success

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga You Are a Brand! Catherine Kaputa
Libristo kod: 01226848
Nakladnici John Murray Press, rujan 2012
UPDATED THROUGHOUT AND FEATURING TWO BONUS CHAPTERS Today's hottest business concept meets the reali... Cijeli opis
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UPDATED THROUGHOUT AND FEATURING TWO BONUS CHAPTERS Today's hottest business concept meets the realities of the modern workplace. You Are a Brand! delivers 10 key personal brand strategies that aren't taught in business school-or anywhere else. Like a personal branding coach right by your side, Catherine Kaputa reveals the inside secrets of Madison Avenue product branding and applies these tried-and-true principles and techniques to a dynamic new strategic branding process for individuals. You Are a Brand! highlights the self branding odysseys of savvy professionals who have repositioned their experience and talents in pursuit of the corner office and budding entrepreneurs launching their own business ventures-all from the personal brand strategist and executive coach who helped them achieve their success.

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Informacije o knjizi

Puni naziv You Are a Brand!
Autor Catherine Kaputa
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2012
Broj stranica 272
EAN 9781857885804
ISBN 1857885805
Libristo kod 01226848
Nakladnici John Murray Press
Težina 492
Dimenzije 228 x 152 x 32

Kategorija

Health, Relationships & Personal development > Self-help & personal development > Advice on careers & achieving success
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