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For the educator looking for an accessible guide to developing effective questionnaires or the graduate student doing research for a thesis or dissertation, Your Opinion, Please!, Second Edition, presents the vital elements for completing any type of research project. Experts James Cox and Keni B. Cox offer both novice and experienced researchers a user-friendly guidebook for constructing a basic questionnaire, collecting and analyzing the data, and then reporting it. In this updated edition, the authors again take readers through the essential stages of questionnaire development, from establishing and clarifying the guiding questions to designing the questionnaire, formatting responses, and categorizing respondents. New to this edition is the significant discussion of the value of using the Internet and pitfalls to avoid when gathering information and developing and distributing questionnaires.
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