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Z.e.r.o.

Zero Paid Media as the New Marketing Model

Jezik EngleskiEngleski
Knjiga Tvrdi uvez
Knjiga Z.e.r.o. Joseph Jaffe
Libristo kod: 02099091
Nakladnici John Wiley & Sons Inc, rujan 2013
The world has changed. Everyone keeps reminding marketers and advertisers about the never ending and... Cijeli opis
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The world has changed. Everyone keeps reminding marketers and advertisers about the never ending and accelerating forces of technology disruption, consumer changes, and innovation evolution in the marketing world today. Sounds exciting except for the fact that we're doing absolutely nothing about it. Zero. Simply put, under current operating conditions, the advertising industry will not be able to sustain itself and without taking action, is likely to result in severe to catastrophic outcomes- from financial underperformance to job loss to even a collapse of the current media ecosystem. The solution? The Marketing Model can be fixed by slashing your ad budget, and investing in the Z.E.R.O. framework: Zealots Earned (Media) Real Customers Owned (Media)

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Informacije o knjizi

Puni naziv Z.e.r.o.
Autor Joseph Jaffe
Jezik Engleski
Uvez Knjiga - Tvrdi uvez
Datum izdanja 2013
Broj stranica 288
EAN 9781118801154
ISBN 1118801156
Libristo kod 02099091
Nakladnici John Wiley & Sons Inc
Težina 494
Dimenzije 234 x 153 x 24

Kategorija

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
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