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Adweek Copywriting Handbook - The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Adweek Copywriting Handbook - The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters Joseph Sugarman
Libristo kod: 04081127
Nakladnici John Wiley & Sons Inc, siječanj 2007
Great copy is the heart and soul of the advertising business. In this practical guide, legendary cop... Cijeli opis
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Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

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Informacije o knjizi

Puni naziv Adweek Copywriting Handbook - The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
Autor Joseph Sugarman
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2007
Broj stranica 368
EAN 9780470051245
ISBN 0470051248
Libristo kod 04081127
Nakladnici John Wiley & Sons Inc
Težina 704
Dimenzije 193 x 232 x 19

Kategorija

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
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