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Ogilvy on Advertising

Name: Ogilvy on Advertising
Brand: Welbeck Publishing Group
SKU: 42068216
Price: 13.0 EUR
Availability: InStock

Jezik

Engleski

Knjiga Meki uvez

Libristo kod: 42068216

Nakladnici Welbeck Publishing Group, veljača 2023

From a titan of not just the advertising industry, but the business world, this book is David Ogilvy... Cijeli opis

Libristo kod: 42068216

32 b

TOP

13.00 €

Dostupno u manjem broju Šaljemo u roku od 24 sata

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From a titan of not just the advertising industry, but the business world, this book is David Ogilvy's final word on what you're doing wrong in any pitch and how you can finally fix it. Everything from writing successful copy to finding innovative ways to engage people and from identifying with your audience to the various ways to sell a lifestyle, this book looks at what sells, what doesn't and why. And, in doing so, he teaches what you can do to sell the most brilliant item of all: yourself.