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Contagious: Why Things Catch on

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Contagious: Why Things Catch on Jonah Berger
Libristo kod: 11067746
Nakladnici Harper Collins Publishers, svibanj 2016
Dynamic young Wharton professor Berger draws on his research to explain the six steps that make prod... Cijeli opis
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Dynamic young Wharton professor Berger draws on his research to explain the six steps that make products or ideas contagious.

Why do some products get more word of mouth than others? Why does some online content go viral?

Informacije o knjizi

Puni naziv Contagious: Why Things Catch on
Autor Jonah Berger
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2016
Broj stranica 244
EAN 9781451686586
ISBN 1451686587
Libristo kod 11067746
Nakladnici Harper Collins Publishers
Težina 227
Dimenzije 133 x 210 x 13

Kategorija

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
Economics, Finance, Business & Management > Economics > Behavioural economics
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