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Knjiga Contagious: Why Things Catch on Jonah Berger

Contagious: Why Things Catch on

Jezik

Engleski

Knjiga Meki uvez

Knjiga Contagious: Why Things Catch on Jonah Berger

Libristo kod: 11067746

Nakladnici Harper Collins Publishers, svibanj 2016

Dynamic young Wharton professor Berger draws on his research to explain the six steps that make prod... Cijeli opis

Libristo kod: 11067746

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Dynamic young Wharton professor Berger draws on his research to explain the six steps that make products or ideas contagious.

Why do some products get more word of mouth than others? Why does some online content go viral?

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Informacije o knjizi

Puni naziv Contagious: Why Things Catch on

Autor Jonah Berger

Jezik

Engleski

Uvez Knjiga - Meki uvez

Datum izdanja 2016

Broj stranica 244

EAN 9781451686586

ISBN 1451686587

Libristo kod 11067746

Nakladnici Harper Collins Publishers

Težina 227

Dimenzije 133 x 210 x 13

Kategorija

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research

Economics, Finance, Business & Management > Economics > Behavioural economics

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1 Dodajte knjigu u košaricu i odaberite isporuku kao poklon 2 Zauzvrat ćemo vam poslati kupon 3 Knjiga dolazi na adresu poklonoprimca

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