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Contagious

Jezik EngleskiEngleski
Audio Audio CD
Audio Contagious Jonah Berger
Libristo kod: 11064013
Nakladnici Harper Collins Publishers, ožujak 2013
Why do certain products and ideas go viral? Dynamic young Wharton professor Berger draws on his rese...
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Why do certain products and ideas go viral? Dynamic young Wharton professor Berger draws on his research to explain the six steps that make products or ideas contagious.

Informacije o knjizi

Puni naziv Contagious
Autor Jonah Berger, Keith Nobbs
Jezik Engleski
Uvez Audio - Audio CD
Datum izdanja 2013
Broj stranica 6
EAN 9781442359376
ISBN 1442359374
Libristo kod 11064013
Nakladnici Harper Collins Publishers
Težina 154
Dimenzije 133 x 152 x 19

Kategorija

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
Economics, Finance, Business & Management > Economics > Behavioural economics
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