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Contagious

Why Things Catch on

Jezik EngleskiEngleski
Knjiga Tvrdi uvez
Knjiga Contagious Jonah Berger
Libristo kod: 11067745
Nakladnici Harper Collins Publishers, ožujak 2013
Dynamic young Wharton professor Berger draws on his research to explain the six steps that make prod...
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Dynamic young Wharton professor Berger draws on his research to explain the six steps that make products or ideas contagious. Why do some products get more word of mouth than others? Why does some online content go viral?

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Informacije o knjizi

Puni naziv Contagious
Autor Jonah Berger
Jezik Engleski
Uvez Knjiga - Tvrdi uvez
Datum izdanja 2013
Broj stranica 244
EAN 9781451686579
ISBN 1451686579
Libristo kod 11067745
Nakladnici Harper Collins Publishers
Težina 353
Dimenzije 146 x 229 x 19

Kategorija

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
Economics, Finance, Business & Management > Economics > Behavioural economics
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