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Building Strong Brands

Jezik EngleskiEngleski
Knjiga Tvrdi uvez
Knjiga Building Strong Brands David A. Aaker
Libristo kod: 10962048
Nakladnici Free Pr, prosinac 1995
As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to... Cijeli opis
? points 65 b
26.80 €
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As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's book, Managing Brand Equity, managers discovered the value of a brand as a strategic asset and a company's primary source of competitve advantage. Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed.

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Informacije o knjizi

Puni naziv Building Strong Brands
Autor David A. Aaker
Jezik Engleski
Uvez Knjiga - Tvrdi uvez
Datum izdanja 1995
Broj stranica 380
EAN 9780029001516
ISBN 002900151X
Libristo kod 10962048
Nakladnici Free Pr
Težina 589
Dimenzije 165 x 241 x 32

Kategorija

Economics, Finance, Business & Management > Economics > Behavioural economics
Economics, Finance, Business & Management > Business & Management > Entrepreneurship
Economics, Finance, Business & Management > Business & Management > Sales & marketing
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