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How Brands Grow 2 Revised Edition

Jezik EngleskiEngleski
Knjiga Tvrdi uvez
Knjiga How Brands Grow 2 Revised Edition Jenni Romaniuk
Libristo kod: 37266793
Nakladnici Oxford University Press, rujan 2021
This book will change the way you think about marketing forever. Following the success of internat... Cijeli opis
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36.93 €
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This book will change the way you think about marketing forever.

Following the success of international bestseller How Brands Grow: What Marketers Dont Know, How Brands Grow Part 2 takes readers further on a journey to smarter, evidence-based marketing. How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance - fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity.

This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down to Business-to-Business Markets'.

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Informacije o knjizi

Puni naziv How Brands Grow 2 Revised Edition
Autor Jenni Romaniuk
Jezik Engleski
Uvez Knjiga - Tvrdi uvez
Datum izdanja 2021
Broj stranica 256
EAN 9780190330026
ISBN 0190330023
Libristo kod 37266793
Nakladnici Oxford University Press
Težina 516
Dimenzije 236 x 163 x 21

Kategorija

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Sales & marketing management
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Economics, Finance, Business & Management > Business & Management > Business strategy
Economics, Finance, Business & Management > Business & Management > Business innovation
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