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How Brands Grow 2 Revised Edition

Jenni Romaniuk

Jezik

Engleski

Knjiga Tvrdi uvez

Libristo kod: 37266793

Nakladnici Oxford University Press, rujan 2021

This book will change the way you think about marketing forever. Following the success of internat... Cijeli opis

Libristo kod: 37266793

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This book will change the way you think about marketing forever.

Following the success of international bestseller How Brands Grow: What Marketers Dont Know, How Brands Grow Part 2 takes readers further on a journey to smarter, evidence-based marketing. How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance - fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity.

This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down to Business-to-Business Markets'.

Informacije o knjizi

Puni naziv How Brands Grow 2 Revised Edition

Autor Jenni Romaniuk

Jezik

Engleski

Uvez Knjiga - Tvrdi uvez

Datum izdanja 2021

Broj stranica 256

EAN 9780190330026

ISBN 0190330023

Libristo kod 37266793

Nakladnici Oxford University Press

Težina 516

Dimenzije 236 x 163 x 21

Kategorija

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Sales & marketing management

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research

Economics, Finance, Business & Management > Business & Management > Business strategy

Economics, Finance, Business & Management > Business & Management > Business innovation