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Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes

Jezik EngleskiEngleski
Knjiga Tvrdi uvez
Knjiga Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes Margaret Mark
Libristo kod: 04010308
Nakladnici McGraw-Hill Education - Europe, veljača 2001
Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the a... Cijeli opis
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Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes.

Informacije o knjizi

Puni naziv Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes
Autor Margaret Mark, Carol S. Pearson
Jezik Engleski
Uvez Knjiga - Tvrdi uvez
Datum izdanja 2001
Broj stranica 400
EAN 9780071364157
ISBN 0071364153
Libristo kod 04010308
Nakladnici McGraw-Hill Education - Europe
Težina 634
Dimenzije 157 x 233 x 34

Kategorija

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
Society & Social Sciences > Psychology > Social, group or collective psychology
Health, Relationships & Personal development > Self-help & personal development > Popular psychology
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