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Crossing the Chasm, 3rd Edition

Marketing and Selling Disruptive Products to Mainstream Customers

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Crossing the Chasm, 3rd Edition Geoffrey A. Moore
Libristo kod: 02231303
Nakladnici HarperCollins, siječanj 2014
The best-selling marketing guide is back with new chapters, new examples, and new strategies to help...
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19.22 €
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The best-selling marketing guide is back with new chapters, new examples, and new strategies to help groundbreaking high-tech entrepreneurs reach the mainstream audience.

Informacije o knjizi

Puni naziv Crossing the Chasm, 3rd Edition
Autor Geoffrey A. Moore
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2014
Broj stranica 288
EAN 9780062292988
ISBN 0062292986
Libristo kod 02231303
Nakladnici HarperCollins
Težina 222
Dimenzije 204 x 137 x 19

Kategorija

Economics, Finance, Business & Management > Business & Management > Management & management techniques
Economics, Finance, Business & Management > Business & Management > Sales & marketing
Economics, Finance, Business & Management > Business & Management > Ownership & organization of enterprises
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