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Value Proposition Design - How to Create Products and Services Customers Want

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Value Proposition Design - How to Create Products and Services Customers Want Yves Pigneur
Libristo kod: 05325958
Nakladnici John Wiley & Sons Inc, listopad 2014
This book is based on the same concepts as Business Model Generation, however, it will focus on the... Cijeli opis
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This book is based on the same concepts as Business Model Generation, however, it will focus on the principles of great value propositions--which is the most important of the 9 building blocks of the Business Model Canvas.

Great value propositions:

Are embedded in great business models.

Focus on few pain relievers and gain creators, but those do extremely well.

Focus on jobs, pains, or gains that a large number of customers have, or for which a small number is willing to pay a lot of money.

Align with how customers measure success.

Focus on the most significant jobs, most severe pains, and most relevant gains.

Differentiate from competition in a meaningful way.

Address functional, emotional, and social jobs all together.

Informacije o knjizi

Puni naziv Value Proposition Design - How to Create Products and Services Customers Want
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2014
Broj stranica 320
EAN 9781118968055
ISBN 1118968050
Libristo kod 05325958
Težina 792
Dimenzije 190 x 241 x 16
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