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Inside the Tornado

Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Inside the Tornado Geoffrey A. Moore
Libristo kod: 01373894
Nakladnici HarperCollins Publishers Inc, ožujak 2011
In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly usef... Cijeli opis
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In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note. Once a product "crosses the chasm" it is faced with the "tornado," a make or break time period where mainstream customers determine whether the product takes off or falls flat. In Inside the Tornado, Moore details various marketing strategies that will teach marketers how reach these customers and how to take advantage of living inside the tornado in order to reap the benefits of mainstream adoption.

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Informacije o knjizi

Puni naziv Inside the Tornado
Autor Geoffrey A. Moore
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2011
Broj stranica 272
EAN 9780060745813
ISBN 0060745819
Libristo kod 01373894
Nakladnici HarperCollins Publishers Inc
Težina 202
Dimenzije 137 x 203 x 17

Kategorija

Economics, Finance, Business & Management > Business & Management > Management & management techniques
Economics, Finance, Business & Management > Business & Management > Sales & marketing
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