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49 b
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In "Escape Velocity", Geoffrey A. Moore addresses the central dilemma established firms face: how to continue to harvest past success while driving the organization, its people and its processes, toward future growth and opportunities. Moore shows that winning results depend on sorting out the interplay of five distinct domains, which constitute what he refers to as a "hierarchy of powers": category, company, market, offer, and execution. Bring these five powers together in a collaborative, integrated fashion, Moore argues, and you will have a set of tools to bridge the gap between strategy and execution and successfully launch innovative ideas and new businesses. Offering a wealth of case studies to illustrate these points, "Escape Velocity" is the culmination of Moore's 25-plus year career as a consultant, entrepreneur, and venture capitalist. Bold, innovative, and smart, "Escape Velocity" is a long-overdue call-to-action for companies large and small.
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