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Buyology

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Buyology Martin Lindstrom
Libristo kod: 02397563
Nakladnici Random House Publishing, siječanj 2010
How much do we know about why we buy? Lindstrom presents the astonishing findings from his groundbre... Cijeli opis
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How much do we know about why we buy? Lindstrom presents the astonishing findings from his groundbreaking, three-year, $7 million neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products.

Informacije o knjizi

Puni naziv Buyology
Autor Martin Lindstrom
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2010
Broj stranica 254
EAN 9780385523899
ISBN 0385523890
Libristo kod 02397563
Nakladnici Random House Publishing
Težina 234
Dimenzije 129 x 201 x 18

Kategorija

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
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