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Airlines: Managing to Make Money

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Airlines: Managing to Make Money HOLLOWAY
Libristo kod: 21307319
Nakladnici Taylor & Francis Ltd, kolovoz 2018
Drawing on recent developments in the services management, strategic management and brand management... Cijeli opis
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Drawing on recent developments in the services management, strategic management and brand management literatures, this stimulating and well-illustrated book presents critical new approaches to developing customer-centered airline strategies. Designed for a wide audience of aviation management students and professionals it acts as a linking text, using a services management approach to integrate strategy, marketing, human resources management and operations. Written in an accessible and practical style, it is the first book to draw together a broad range of knowledge from contemporary management fields to produce a framework specifically relevant to the airline industry. It is an unparalleled resource for students and airline managers alike.

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Informacije o knjizi

Puni naziv Airlines: Managing to Make Money
Autor HOLLOWAY
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2018
Broj stranica 456
EAN 9781138381087
ISBN 113838108X
Libristo kod 21307319
Nakladnici Taylor & Francis Ltd
Težina 840
Dimenzije 156 x 234

Kategorija

Technology, Engineering, Agriculture > Transport technology & trades > Aerospace & aviation technology
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