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Knjiga Airlines: Managing to Make Money Stephen Holloway

Airlines: Managing to Make Money

Stephen Holloway

Jezik

Engleski

Knjiga Tvrdi uvez

Knjiga Airlines: Managing to Make Money Stephen Holloway

Libristo kod: 04678124

Nakladnici Taylor & Francis Ltd, listopad 2001

Drawing on developments in the services management, strategic management and brand management litera... Cijeli opis

Libristo kod: 04678124

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Drawing on developments in the services management, strategic management and brand management literature, this book presents critical new approaches to developing customer-centred airline strategies. Designed for a wide audience of aviation management students and professionals, it acts as a "linking text", structured around services management approaches to strategy, marketing, human resources management, and operations. Written in an accessible and practical style, it contains a blend of "ten-minute manager"-type checklists and comprehensive academic principles. It draws together a broad range of knowledge from contemporary management fields to produce a framework specifically relevant to the airline industry.

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Informacije o knjizi

Puni naziv Airlines: Managing to Make Money

Autor Stephen Holloway

Jezik

Engleski

Uvez Knjiga - Tvrdi uvez

Datum izdanja 2001

Broj stranica 456

EAN 9780754615583

ISBN 0754615588

Libristo kod 04678124

Nakladnici Taylor & Francis Ltd

Težina 1002

Dimenzije 157 x 240 x 36

Kategorija

Economics, Finance, Business & Management > Industry & industrial studies > Transport industries

Economics, Finance, Business & Management > Business & Management

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