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Brand Storming

Managing Brands in the Era of Complexity

Jezik

Engleski

Knjiga Meki uvez

Libristo kod: 02966181

Nakladnici Springer Palgrave Macmillan, studeni 2007

We have witnessed a revolution in the way consumers relate to a product; increasingly tending to rej... Cijeli opis

Libristo kod: 02966181

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We have witnessed a revolution in the way consumers relate to a product; increasingly tending to reject brands which offer over-extensive lines in favour of those which are able to offer a lifestyle. Brand Storming sets out to provide a guide for business people to meet consumer expectations.

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Libristo ima najveći izbor literature na stranim jezicima. Zato svoje knjige kupujem ovdje.

Informacije o knjizi

Puni naziv Brand Storming

Autor M. Fioroni, G. Titterton

Jezik

Engleski

Uvez Knjiga - Meki uvez

Datum izdanja 2008

Broj stranica 223

EAN 9781349308002

Libristo kod 02966181

Nakladnici Springer Palgrave Macmillan

Težina 349

Dimenzije 152 x 229 x 14

Kategorija

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research

Economics, Finance, Business & Management > Business & Management > Business strategy

Economics, Finance, Business & Management > Business & Management > Management & management techniques

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1 Dodajte knjigu u košaricu i odaberite isporuku kao poklon 2 Zauzvrat ćemo vam poslati kupon 3 Knjiga dolazi na adresu poklonoprimca

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