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Branding: A Very Short Introduction

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Branding: A Very Short Introduction Robert Jones
Libristo kod: 14282990
Nakladnici Oxford University Press, lipanj 2017
Branding is possibly the most powerful commercial and cultural force on the planet. Robert Jones dis... Cijeli opis
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Branding is possibly the most powerful commercial and cultural force on the planet. Robert Jones discusses the vast variety of brands, and why we still fall for them even as we are becoming more brand-aware. Looking at the philosophy and story behind brands, he considers how they work their magic, and what the future for brands might be.

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Informacije o knjizi

Puni naziv Branding: A Very Short Introduction
Autor Robert Jones
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2017
Broj stranica 160
EAN 9780198749912
ISBN 9780198749912
Libristo kod 14282990
Nakladnici Oxford University Press
Težina 144
Dimenzije 174 x 111 x 10

Kategorija

Economics, Finance, Business & Management > Business & Management > Business strategy
Economics, Finance, Business & Management > Business & Management > Business communication & presentation
Economics, Finance, Business & Management > Business & Management > Sales & marketing
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