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Business Development

Processes, Methods and Tools

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Business Development Andreas Kohne
Libristo kod: 39508317
Nakladnici Springer Fachmedien Wiesbaden, siječanj 2023
This reference book provides a compact overview of the increasingly important topic of Business Deve... Cijeli opis
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This reference book provides a compact overview of the increasingly important topic of Business Development. The author not only describes the role of the Business Development Manager with its tasks, but also shows how Business Development can be organizationally integrated into a company. In addition, a prototypical Business Development Process is specifically presented and explained using a case study.The second, revised and expanded edition of the reference book shows that crises can also be an opportunity, explains specific Key Performance Indicators (KPIs) for Business Development and describes new digital business models. In addition, the book was supplemented by a practical interview and quotes from business and science.The reference book helps everyone who is responsible for introducing or optimizing Business Development in the company or who wants to work in this area in the future.

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Informacije o knjizi

Puni naziv Business Development
Autor Andreas Kohne
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2023
Broj stranica 162
EAN 9783658388430
Libristo kod 39508317
Nakladnici Springer Fachmedien Wiesbaden
Težina 324
Dimenzije 237 x 168 x 19

Kategorija

Computing & Information Technology > Information technology: general issues
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