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Customer Relationship Management

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Customer Relationship Management Kirstin L Anderson
Libristo kod: 04010372
Nakladnici McGraw-Hill Education - Europe, listopad 2001
As customer loyalty becomes a thing of the past, customer relationship management (CRM) has become o... Cijeli opis
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As customer loyalty becomes a thing of the past, customer relationship management (CRM) has become one of hottest topics. This book supplies solutions to common CRM problems, including how to maximize impact from CRM technology, which data warehousing techniques are effective, and how to create and manage both short- and long-term relationships.

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Informacije o knjizi

Puni naziv Customer Relationship Management
Autor Kirstin L Anderson
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2001
Broj stranica 176
EAN 9780071379540
ISBN 0071379541
Libristo kod 04010372
Nakladnici McGraw-Hill Education - Europe
Težina 274
Dimenzije 151 x 228 x 14

Kategorija

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Sales & marketing management
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Customer services
Economics, Finance, Business & Management > Business & Management > Entrepreneurship
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