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Customer Relationship Management

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Customer Relationship Management Michael J. Cunningham
Libristo kod: 05094587
Nakladnici John Wiley and Sons Ltd, ožujak 2002
This is the fast track route to developing world customer relationships. It covers all the key techn... Cijeli opis
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This is the fast track route to developing world customer relationships. It covers all the key techniques for successful customer relationship management, from developing profitable customer relationships to integrated sales management systems and from e-marketing to pricing. It includes examples and lessons from some of the world's most successful businesses, including Cisco and EclipsysEMC, and ideas from the smartest thinkers, including Don Peppers, Thomas Siebel and Patricia Seybold. It also includes a glossary of key concepts and a comprehensive resources guide.

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Informacije o knjizi

Puni naziv Customer Relationship Management
Autor Michael J. Cunningham
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2002
Broj stranica 130
EAN 9781841122137
ISBN 1841122130
Libristo kod 05094587
Nakladnici John Wiley and Sons Ltd
Težina 123
Dimenzije 126 x 176 x 8

Kategorija

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Customer services
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