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Destination Brands

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Destination Brands Nigel Morgan
Libristo kod: 04353512
Nakladnici Taylor & Francis Ltd, ožujak 2011
Shows how cities, regions and countries adopt branding strategies similar to those of leading househ... Cijeli opis
? points 187 b
77.18 €
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Shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. This title asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts.

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Informacije o knjizi

Puni naziv Destination Brands
Autor Nigel Morgan
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2011
Broj stranica 392
EAN 9780080969305
ISBN 0080969305
Libristo kod 04353512
Nakladnici Taylor & Francis Ltd
Težina 732
Dimenzije 190 x 235 x 21

Kategorija

Economics, Finance, Business & Management > Business & Management > Sales & marketing
Economics, Finance, Business & Management > Industry & industrial studies > Retail & wholesale industries
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