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Strategic Brand Management, 3rd Edition

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Strategic Brand Management, 3rd Edition CHERNEV
Libristo kod: 25655638
Nakladnici Cerebellum Press, siječanj 2020
In Strategic Brand Management (3rd Edition), Alexander Chernev, professor of marketing at the renown... Cijeli opis
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In Strategic Brand Management (3rd Edition), Alexander Chernev, professor of marketing at the renowned Kellogg School of Management at Northwestern University, lays out a systematic approach to understanding the key principles of building endur

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Informacije o knjizi

Puni naziv Strategic Brand Management, 3rd Edition
Autor CHERNEV
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2020
Broj stranica 266
EAN 9781936572625
ISBN 1936572621
Libristo kod 25655638
Nakladnici Cerebellum Press
Težina 510
Dimenzije 191 x 235 x 14

Kategorija

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
The Arts > Industrial / commercial art & design > Graphic design
The Arts > Industrial / commercial art & design > Illustration & commercial art
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