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Strategic Brand Management, 4th Edition

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Strategic Brand Management, 4th Edition Alexander Chernev
Libristo kod: 47153021
Nakladnici Cerebellum Press, siječanj 2025
In Strategic Brand Management, Alexander Chernev, a professor of marketing at the renowned Kellogg S... Cijeli opis
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In Strategic Brand Management, Alexander Chernev, a professor of marketing at the renowned Kellogg School of Management at Northwestern University, presents a systematic approach to understanding the key principles of building strong brands. This book offers a cohesive framework for brand management, highlighting the distinct role of brands in creating market value. Topics covered include crafting a compelling value proposition, designing brand attributes, developing impactful communication campaigns, managing brand portfolios, cobranding, brand repositioning, managing brands over time, protecting the brand, measuring brand impact, and creating a strategic brand management plan. Clear, concise, and practical, Strategic Brand Management is the definitive text on building strong brands.

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Informacije o knjizi

Puni naziv Strategic Brand Management, 4th Edition
Autor Alexander Chernev
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2025
Broj stranica 220
EAN 9781936572861
ISBN 1936572869
Libristo kod 47153021
Nakladnici Cerebellum Press
Težina 386
Dimenzije 191 x 235 x 12

Kategorija

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Web-marketing
The Arts > Industrial / commercial art & design > Illustration & commercial art
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