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Evaluation in Advertising Reception

A Socio-Cognitive and Linguistic Perspective

Jezik EngleskiEngleski
Knjiga Tvrdi uvez
Knjiga Evaluation in Advertising Reception Stella Bullo
Libristo kod: 04771303
Nakladnici PALGRAVE MACMILLAN, kolovoz 2014
Placed within the context of reception studies, this book examines the persuasive potential of adver... Cijeli opis
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Placed within the context of reception studies, this book examines the persuasive potential of advertisements that rely on re-contextualising shared cultural knowledge. The study focuses on three advertisements that cite well-known paintings and investigates the socio-cognitive resources triggered in the interpretive process. Bullo uncovers the way in which the attitudinal disposition and cognitive mechanisms involved are actualised in linguistic structures by proposing a new integrated framework for the study of sense-making discourse. The book concludes with a discussion of the important implications of such a typology, making it an significant addition to both socio-cognitive discourse analysis as well as to the research of advertising practices.

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Informacije o knjizi

Puni naziv Evaluation in Advertising Reception
Autor Stella Bullo
Jezik Engleski
Uvez Knjiga - Tvrdi uvez
Datum izdanja 2014
Broj stranica 207
EAN 9781137350428
ISBN 1137350423
Libristo kod 04771303
Nakladnici PALGRAVE MACMILLAN
Težina 388
Dimenzije 209 x 145 x 18

Kategorija

Society & Social Sciences > Society & culture: general > Cultural & media studies > Media studies > Media studies: advertising & society
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Language & Linguistics > Linguistics > Sociolinguistics
Language & Linguistics > Linguistics > Semantics, discourse analysis, stylistics
Reference, Information & Interdisciplinary subjects > Interdisciplinary studies > Communication studies
Society & Social Sciences > Sociology & anthropology > Sociology
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